Client:
Careers East Sussex

Larking, in partnership with Careers East Sussex, developed a bold poster campaign designed to spark curiosity and challenge misconceptions. Rather than generic job ads, we created a series of eye-catching, relatable messages that connect personal interests to real-world careers.

"I loved Minecraft. Now I’m a Structural Engineer."
"I was always fixing my bike. Now I’m an Aerospace Technician."
"I cared for my grandparents. Now I’m a Nurse."

Featuring real career journeys, the campaign highlights the diverse opportunities available, proving that passion can lead to a fulfilling profession. By making these pathways visible, the aim is to equip young people with the knowledge and inspiration to take their next step into the workforce.

Over posters were printed and distributed to schools and colleges throughout East Sussex with positive feedback from stakeholders especially careers advisors and young people.

Careers East Sussex posters