Who we are

Larking is a design and marketing agency. We focus on branding, website design and communications campaigns for people doing interesting things in culture, the arts, education and within their communities. We offer a full-service approach, tailoring skills to each project’s needs while maintaining the highest creative standards.

We’re always on the lookout for fresh talent to join us—whether you’re an established professional or an emerging creative, we’d love to hear from you. If you’re passionate about storytelling, design and digital, do get in touch.

Beth King
Founder and web designer

Before founding her own agency, Beth held senior brand and communications roles at Goldsmiths, University of London and University of the Arts London. Since moving to Hastings in 2016, she has led cultural tourism and placemaking campaigns across Sussex, working closely with economic development teams in local government. With over 20 years of expertise in design, marketing, brand strategy and creative direction, Beth ensures projects run smoothly by managing resources to deliver high-quality work on time and within budget. Beth’s approach is rooted in UX Design, which follows the psychology of good design to create impactful, user-focused experiences.

Max Seigel
Digital content creator and designer

Max is a multidisciplinary creative designer with an extensive background in social, copywriting and visual communication. As an experienced commercial and lifestyle photographer and videographer, Max specialises in end-to-end campaigns that tell cohesive and engaging stories across all forms of media. He’s created work for a range of brands including Glasses Direct, Lucy & Yak, Vinted, Crocs, Skechers & Deliveroo. 

Mel Elliot
Graphic Designer, Illustrator and copywriter

With an MA in Communication Art & Design from The Royal College of Art, Mel excels in idea generation, art direction, design, copywriting and illustration. She has worked with Wieden + Kennedy, creating concepts for brands like Nike, Nokia, Cravendale Milk, and Save the Children. As a freelance designer/art director, Mel has been commissioned by brands such as Transport for London, MTV NY, Nails Inc, M&S and Grazia Magazine. She is also a successful children’s author, with her books featured in Vogue Japan, The NY Times, Heat Magazine, The Guardian, MTV, Elle Magazine, Good Morning America, and The Ellen Degeneres Show.

Kate Jaggers
Account Manager, brand & content strategist

With over 25 years in media and brand marketing, Kate has shaped emerging markets across music, fashion, gaming, arts, and live sectors. She co-founded MJ Media, before launching her own consultancy, Jaggers Inc. As Head of VICE UK, she helped drive its $1bn valuation and the rise of online content creation. Passionate about social change, Kate has led youth-focused initiatives at Reprezent Radio and the De La Warr Pavilion’s Talent Accelerator. From global brands like Google and the BBC to grassroots projects, she brings creativity, strategic vision, and an unwavering commitment to impact.

Why Ethical Marketing?

We believe that all marketing efforts should provide genuine value to the target audience in order to earn their attention and their trust.

We call our clients partners and by creating growth for our partners we all help to do more social good, support local communities, employ more people and have a positive impact on the planet. We care about our community and as we grow so will our impact locally. We currently provide 10–days of free pro–bono advice and support to local charities and not–for–profits and bank with an ethical bank.

More about Larking

Larking is a boutique design and digital marketing agency based in Hastings. We work with clients big and small from architectural practices to local authorities, FMCG brands, start–ups, not–for–profits, charities, universities, the NHS and more.

We create compelling campaigns using video, animation, marketing copy and design that is 100% results driven.

We use the latest insights and tools in digital marketing so that all our recommendations are informed and backed up by real science. We are experts in print, digital marketing and content.

Everything we do drives us towards our mission of creating a fairer, more ethical economy putting people and the planet first.

Our Guiding Principles

  • As ethical marketers we commit to absolute honesty in our marketing for our own campaigns and for customers and partner driven projects. Our strategies are based on a foundational belief that marketing should be honest and that marketers should not take advantage of anyone’s personal data.

  • Similar to the above, we share what’s real. We open up our process to clients and our audience. Our practices are rooted in truth and we’re transparent on the progress – sharing our knowledge and expertise to deliver a better customer experience. We use storytelling in our marketing campaigns to build a deeper more transparent connection with our audiences. We never over-inflate our promise.

  • We won’t sell unethical or rubbish products or services. We review our supply chains and decline jobs that don't align with our ethics. We will not support unethical companies or causes. As ethical marketers, we create quality to promote quality.

If you’re curious about how we work or you have a project in mind, please do get in touch — we’d love to hear from you.

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