Who we are

At Larking, we collaborate with a diverse network of creative talent, from photographers and designers to illustrators, videographers, and digital specialists. This dynamic pool allows us to offer a full-service approach, tailoring teams to each project’s needs while maintaining the highest creative standards.

We’re always on the lookout for fresh talent to join us—whether you’re an established professional or an emerging creative, we’d love to hear from you. If you’re passionate about storytelling, design, and digital innovation, get in touch and let’s create something exceptional together.

Beth King
Agency lead, digital marketing, web design and development

With over 20 years expertise in marketing, brand strategy, creative direction, Beth specialises in strategy and hands-on skills in digital design and marketing. She has held senior brand roles at Goldsmiths College and University of the Arts London and led strategic communications and place marketing campaigns for East Sussex. At Larking, Beth ensures projects run smoothly, managing studio time and creative processes to deliver high-quality work on time and within budget. Rooted in UX design, her approach blends psychology and design to create impactful, user-focused experiences.

Kate Jaggers
Account Manager, brand & content strategist

With over 25 years in media and brand marketing, Kate has shaped emerging markets across music, fashion, gaming, arts, and live sectors. She co-founded MJ Media, growing it into a £20m-a-year agency before launching her own consultancy, Jaggers Inc. As Head of VICE UK, she helped drive its $1bn valuation and the rise of online content creation. Passionate about social change, Kate has led youth-focused initiatives at Reprezent Radio and the De La Warr Pavilion’s Talent Accelerator. From global brands like Google and the BBC to grassroots projects, she brings creativity, strategic vision, and an unwavering commitment to impact.

Mel Elliot
Graphic Designer, Illustrator and copywriter

With an MA in Communication Art & Design from The Royal College of Art, Mel excels in idea generation, art direction, design, copywriting and illustration. She has worked with Wieden + Kennedy, creating concepts for brands like Nike, Nokia, Cravendale Milk, and Save the Children. As a freelance designer/art director, Mel has been commissioned by brands such as Transport for London, MTV NY, Nails Inc, M&S and Grazia Magazine. She is also a successful children’s author, with her books featured in Vogue Japan, The NY Times, Heat Magazine, The Guardian, MTV, Elle Magazine, Good Morning America, and The Ellen Degeneres Show.

Why Ethical Marketing?

We believe that all marketing efforts should provide genuine value to the target audience in order to earn their attention and their trust.

We call our clients partners and by creating growth for our partners we all help to do more social good, support local communities, employ more people and have a positive impact on the planet. We care about our community and as we grow so will our impact locally. We are on our way to becoming a Certified B Corp business. We currently provide 10–days of free pro–bono advice and support to local charities and not–for–profits and bank with an ethical bank.

About Larking

Larking is a boutique design and digital marketing agency based in Hastings. We work with clients big and small from architectural practices to local authorities, FMCG brands, start–ups, not–for–profits, charities, universities, the NHS and more.

We create compelling campaigns using video, animation, marketing copy and design that is 100% results driven.

We use the latest insights and tools in digital marketing so that all our recommendations are informed and backed up by real science. We are experts in print, digital marketing and content.

Everything we do drives us towards our mission of creating a fairer, more ethical economy putting people and the planet first.

Our Guiding Principles

  • As ethical marketers we commit to absolute honesty in our marketing for our own campaigns and for customers and partner driven projects. Our strategies are based on a foundational belief that marketing should be honest and that marketers should not take advantage of anyone’s personal data.

  • Similar to the above, we share what’s real. We open up our process to clients and our audience. Our practices are rooted in truth and we’re transparent on the progress – sharing our knowledge and expertise to deliver a better customer experience. We use storytelling in our marketing campaigns to build a deeper more transparent connection with our audiences. We never over-inflate our promise.

  • We won’t sell unethical or rubbish products or services. We review our supply chains and decline jobs that don't align with our ethics. We will not support unethical companies or causes. As ethical marketers, we create quality to promote quality.

If you’re curious about how we work or you have a project in mind, please do get in touch — we’d love to hear from you.

What our clients say