Why design matters in marketing

People often ask us why we are a design–led marketing agency. The simple fact is good design applies to just about everything and influences everyone, even if they may not even realise it. A lot of digital marketing agencies don’t always value good design, but fresh, innovative and minimalist design attracts attention and immediately communicates the value of your business or product to a prospective customer.

It’s not just about aesthetics. Design is about the experience and how you position yourself to appeal to your audience. Good design creates confidence in your quality and in your reputation. 

There is, however, one big problem that is often overlooked. What is the best way to integrate design into what you do? Do you hire a freelance designer, a design agency or an integrated marketing agency? What’s the difference?

A full-service marketing agency is one that manages all aspects of a company’s brand presence online and in print, and can offer way more services than a single designer or a design agency. An integrated agency can cover everything from designing brochures to websites, all digital marketing and communications. Regardless of your business needs, you’ll have everything covered. A designer can rarely do everything and pay-per-click marketing agencies don’t always value good design. You may need to hire multiple niche suppliers, for design, PR and social media marketing, which is costly.

With a full-service agency, you get a much faster turnaround on all your design and marketing. Rather than having to go back to a designer to ask for something in a different format, a good integrated agency will be one step ahead and provide you with all your designed assets that you need in the right formats.

Larking is this kind of marketing agency. We might be small, but together we have over 20 years of experience in design, marketing and brand communications, and a strong creative network. We don’t just focus on one area of communications or marketing, we approach a project by looking at design and marketing holistically. It’s a finely tuned eco–system.

At Larking, we design for people — the end-user and we apply user–centred (UX) design principles. Good design creates a dialogue the audience can partake in. It draws a customer in and guides them along an experience. We design websites that are intuitive and easy to navigate and easy to manage by our clients. Good design underpins everything we do. We believe in empowering our clients to manage their own brand.

If you’re curious about how we work or you have a project in mind, please do get in touch we’d love to hear from you.