Short Courses marketing
Client:
Goldsmiths, University of London
Beth led a successful digital marketing strategy to promote Goldsmiths’ new programme of short courses.
The international Curatorial Summer School entitled 'Curating the Contemporary' involved a digital PPC campaign to promote the art curation course at the British School in Rome. Ads were geo–targeted to audiences living in arts–centric cities including London, Moscow, New York, Paris, Düsseldorf, Valencia, Rome, Stockholm, Zurich and Geneva.
The international campaign comprised hyper–targeted social media ads aimed at arts–engaged 23–35–year–old graduates and students at leading international arts institutions. The audiences were also readers of Arts Review and Arts Forum with an interest in art curation or followers of Sotheby’s Institute of Art or Christie’s Education.
The successful campaign reached over 8,000 individuals and resulted in all 22 spaces on the curation course being filled (with a waiting list) in just three weeks of campaigning.
“Thank you to and your team for all your hard work and support for Curating the Contemporary. Without your expertise we would never have managed to get this course off the ground.”
— Richard Noble, Head of Art, Goldsmiths University of London